What works on Instagram?
Before I write anything else, I want you to know this post isn't going to tell you how to magically grow your Instagram account. I don't want you to be disappointed. But it will show you some insights into what works, and if you're interested, please read on. Thanks!...
A crazy simple Instagram trick to find small business clients
So you have a small business. You've heard how social media can help you grow. You're on Instagram, and you've heard it can help you find clients and customers. How? Well, here's one simple Instagram trick I've found can help you. If you already have Instagram, open...
Best time to visit Florida? Where to go every season
Florida is my home. I love it so much I wrote a book about Florida. Because I've traveled all over the state and used my experiences to write the book -- and because I've lived here most of my life -- I know the best time to visit Florida. I also know the best seasons...
Two tips for Twitter images to help your branding
Twitter has a link economy, I remember a marketing pro saying at a conference. And it's true. Twitter is the place to go to share links and news. Still, tweets that include an image or video get noticed more. Tweet a photo, and you can potentially see 313% more...
When will Florida tourism return to normal?
I've been writing about Florida travel since the 1990s, first for magazines and then my book. Now I write for clients in a variety of industries, including travel and tourism. They (and everyone else who relies on Florida tourism directly or indirectly) are wondering:...
Please don’t call it an “email blast”
There I was on LinkedIn looking at a digital marketing company's page that said it offers "email blasts." Ugh. No thank you. A blast is when you're napping on a Sunday afternoon and your neighbor decides to shoot off fireworks because he has a touch of pyromania. A...
2 digital marketing mistakes that are easy to fix
This week, I came across two things that wowed me -- and not in a good way. They are digital marketing mistakes that real people are making right now. Don't make these mistakes! Mistake #1. Don't post to social media -- and then leave Looking at a potential client's...
6 places to get away from crowds in Florida
Florida is a top tourism spot in the United States. Vacationers love the beaches, theme parks, and the nature you don't see anywhere else. Some places in Florida can get crowded, though, because they're so popular. If you're looking for Florida vacation ideas that...
Pre-road trip checklist
After driving more than 10,000 miles across the USA and part of Canada, I've got a routine for getting ready for a road trip. Getting a family of four on the road -- and having a good time on the trip -- involves a little preparation. Here is a pre-road trip checklist...