Please don’t call it an “email blast”

Please don’t call it an “email blast”

There I was on LinkedIn looking at a digital marketing company’s page that said it offers “email blasts.” Ugh. No thank you. A blast is when you’re napping on a Sunday afternoon and your neighbor decides to shoot off fireworks because he has a...
2 digital marketing mistakes that are easy to fix

2 digital marketing mistakes that are easy to fix

This week, I came across two things that wowed me — and not in a good way. They are digital marketing mistakes that real people are making right now. Don’t make these mistakes! Mistake #1. Don’t post to social media — and then leave Looking at...
6 places to get away from crowds in Florida

6 places to get away from crowds in Florida

Florida is a top tourism spot in the United States. Vacationers love the beaches, theme parks, and the nature you don’t see anywhere else. Some places in Florida can get crowded, though, because they’re so popular. If you’re looking for Florida...
Pre-road trip checklist

Pre-road trip checklist

After driving more than 10,000 miles across the USA and part of Canada, I’ve got a routine for getting ready for a road trip. Getting a family of four on the road — and having a good time on the trip — involves a little preparation. Here is a...
How to take a road trip during the coronavirus

How to take a road trip during the coronavirus

I grew up taking road trips. My family would frequently take two days to drive from the Chicago area to southern Florida to visit family. My mother told me how she drove us kids out west on a whim, stopped by the side of a lonely road for the night — and woke up...